Education Support

Goal	Conducting campaigns to reach target groups and interest them in RSM programmes.
Personal Data	Anonymous, unless the interested party converts into a Client by registering for a Programme. In that case the following data is personalised: IP Address Tracking cookies Website behaviour Social media connections
Source of Data	From the Client itself, who visits the website and accepts cookies.
Legal Ground	Consent: Whenever a Client visits the website, the data is collected upon accepting cookies.
3rd Parties	CRM system Social Media EUR: Cookie tracking system
Retention	The data is kept for 90 days after the cookies are accepted by the Client.

Goal	Providing interested parties with information on RSM’s programmes.
Personal Data	First name and last name Personal email address Country of residence Email clicking behaviour Optional: Phone number Link to LinkedIn or Xing profile
Source of Data	From the party itself, by supplying the information through getting in contact with a RSM employee, by filling a RSM form, or visiting a specific website or event.
Legal Ground	Consent: Whenever the party itself gets in contact, fills in a RSM form, or opts-in at a third-party website or event to share the data with RSM.
3rd Parties	CRM system Email tracking system Event organisers Social Media EUR: Email system
Retention	The data is kept for 5 years. An interested party may always opt-out of getting contacted by RSM, or may alter his/her preferences.

Goal	Approaching, advising, and supporting an interested party.
Personal Data	First name and last name Gender Personal email address Country of residence Optional: Phone number Link to LinkedIn or Xing profile Company Job title
Source of Data	From the party itself, by supplying the information through getting in contact with a RSM employee, or by filling a RSM form showing interest.
Legal Ground	Consent: Whenever the party itself gets in contact, or fills in a RSM form requesting to get in contact.
3rd Parties	Conferencing system CRM system EUR: Email system
Retention	The data is kept for 5 years. An interested party may always opt-out of getting contacted by RSM, or may alter his/her preferences.

Goal	Supporting Clients in finding and using scientific information.
Personal Data	First name and last name Gender RSM account Optional: RSM ID-number Signature
Source of Data	From the CRM system, the signature might be collected from the Client in order to commit to the academic pledge
Legal Ground	Contractual: Access to scientific information is part of the academic terms & conditions, as well as the commitment to not commit fraud.
3rd Parties	CRM system Learning management system EUR: Identity management system University Library system
Retention	The data is kept for 5 years.

Goal	Assisting a Client in finding employment, or with career-related matters.
Personal Data	First name and last name Gender Contact-data: RSM account, and/or Personal email address Phone number Skype account Career-related data: LinkedIn-account (Former) Employer Job title Job description Educational background Educational institution Specialisation Degree Language proficiency Additional information (e.g. volunteering, hobbies)
Source of Data	From the Client itself, by supplying the information to an RSM employee directly, or through one of the RSM systems
Legal Ground	Consent: Whenever a Client accepts the offer to receive career support or agrees to a transfer of his/her data to a 3rd party. Contractual: Whenever a Client receives career support as part of his/her Programme.
3rd Parties	Coaches Conferencing system Cloud storage system CRM system CV building platform Event registration system Learning management system Software package for studying, storing & collaborating EUR: Careers platform Mentoring platform Email system Transferred upon consent: Recruiters Company (HR) representatives Designing company Printing company See for a full overview here
Retention	The data is kept for 5 years after the career counselling has taken place.

Goal	Assisting a Client in personal matters, including but not limited to emergency contacts, functional impairments or health-issues, and finding housing.
Personal Data	First name and last name Gender Contact-data: RSM account, and/or Personal email address Phone number Skype account From the Client’s emergency contacts: First name and last name Relationship to the Client Phone number Email address If so required, for functional impairments and/or health-issues: Functional impairment note from a GP or MD Medical conditions Medical requirements If so required, for housing: Preference for type and location of the apartment Whether accommodation for a spouse and/or children is required
Source of Data	From the Client itself. by supplying the information to an RSM employee directly, or through one of the RSM systems
Legal Ground	Contractual: For the provision of emergency contacts Consent: Whenever the Client contacts a RSM employee to receive personal counselling and/or assistance in personal matters.
3rd Parties	Cloud storage system Software package for studying, storing & collaborating Student information system Survey system EUR: Email system For functional impairments and/or health-issues: Examination Board
Retention	The data is kept for 5 years after the support has taken place.

Goal	Determining whether a Client met the requirements that qualify for certification.
Personal Data	First name and last name Gender RSM account RSM ID-number Examinations Grades Grade penalties GPA Optional: Personal circumstances, including but not limited to: Personal issues Health issues Medical conditions Relatives passing away
Source of Data	From the learning management system or the student information system. Any personal circumstances are conveyed by the Client itself.
Legal Ground	Contractual: Determining whether a Client qualifies for certification is part of the academic terms & conditions. Consent: Personal circumstances are conveyed by the Client itself.
3rd Parties	Cloud storage system Examination board Faculty Learning management system Student information system EUR: Email system Optional: Exchange schools
Retention	The data required for a Client’s diploma is kept for 50 years (name, gender, and grades/GPA). The remaining data is kept for 7 years.

Goal	Issuing and handing out certificates to Clients as a proof of successfully finishing the Programme.
Personal Data	First name and last name Gender Date of birth Place of birth Grades GPA Optional: Clothing size Dietary requirements Imagery Nationality Votes for awards
Source of Data	From the student information system. The clothing size and dietary requirements are requested from the Client itself using the event registration system. Imagery, through: Recordings during the ceremony Photographers IWILL Initiative
Legal Ground	Contractual: The issuance of a certificate is part of the academic terms & conditions. Consent: The Client itself supplies the clothing size, dietary requirements and the votes. Furthermore, the Client may have opted in to usage of their imagery and nationality.
3rd Parties	CRM system Designing company Dienst Uitvoering Onderwijs (Agency Dutch Ministry of Education) Event registration system Photographers Postal company Printing company Recording system Student information system Video sharing platform EUR: CRM system/Alumni database Email system IWILL Initiative Optional: Clothing company
Retention	The data is kept for 50 years. The optionally provided data is kept for 5 years.

Process	Applicant Recruitment – Marketing
Goal	Conducting campaigns to reach target groups and interest them in RSM programmes.
What this means for you	Whenever you visit the RSM website and accept cookies, these cookies track your website behaviour. If you become a Client of RSM, we’d like to know what you did on our website before you decided to become a customer, in order to attract more customers and to improve our website.

Process	Applicant Recruitment – Information Provision
Goal	Providing interested parties with information on RSM’s programmes.
What this means for you	If a lead requests information from us, we need personal data in order to fulfil that request.

Process	Applicant Recruitment – Admission Support
Goal	Approaching, advising, and supporting an interested party.
What this means for you	In case you contact RSM, or engage with us in another way, we need personal data to help you.

Process	Information Management – Research Skills
Goal	Supporting Clients in finding and using scientific information.
What this means for you	Clients are asked to sign an academic pledge for upholding the academic integrity at RSM. They are provided with access to databases in order to support any research that needs to be undertaken during the Programme.

Process	Counselling – Career Support
Goal	Assisting a Client in finding employment, or with career-related matters.
What this means for you	RSM offers its Clients career services in order to strenghten and/or alter a Client’s career path. This may occur by offering coaching to Clients, as well as expose them to new potential employers.

Process	Counselling – Personal Matters Support
Goal	Assisting a Client in personal matters, including but not limited to emergency contacts, functional impairments or health-issues, official documents, and finding housing.
What this means for you	RSM supports its Clients in any personal challenges they may encounter during their Programme at RSM, by offering housing services and coaching, and by regular encounters with RSM representatives.

Process	Certification – Qualification Validation
Goal	Determining whether a Client met the requirements that qualify for certification.
What this means for you	After a Programme has ended, the Examination Board RSM B.V. assesses whether a Client qualifies for a diploma and/or certificate.

Process	Certification – Issuing Diplomas/Certificates
Goal	Issuing and handing out certificates to Clients as a proof of successfully finishing the Programme.
What this means for you	If a Client qualifies, a diploma and/or certificate is issued, which is presented to the Client during a ceremony for which specific data is required. The diploma and/or certificate needs to be administered for internal and external validation purposes, e.g. companies and (governmental) accreditation bodies.

Applicant Recruitment – Marketing

Applicant Recruitment – Information Provision

Applicant Recruitment – Admission Support

Information Management – Research Skills

Counselling – Career Support

Counselling – Personal Matters Support

Certification – Qualification Validation

Certification – Issuing Diplomas/Certificates