| Goal | Engaging and staying in contact with RSM Alumni. |
| Personal Data | First name and last name Nationality Imagery Completed programme Graduation date Contact-data: RSM email address, and/or Personal email address Phone number Home address Postal code City of residence Country of residence Career-related data: Job title Company name Company address Functional area Functional industry Event registrations/attended events |
| Source of Data | From the alumnus itself, through: Completing a RSM programme Updating information on an RSM form Registering for events or other RSM initiatives Personal interaction with RSM employees Career-related data, through: Business cards Media reports Imagery, through: Photographs taken during the RSM Programme Photographers IWILL Initiative |
| Legal Ground | Contractual: Whenever, a Client moves into an agreement with RSM or the EUR, he/she agrees to eventually becoming an RSM alumnus, or agrees to an update of their data. Consent: Specifically for nationality & imagery. |
| 3rd Parties | Alumni Portal Cloud storage system CRM system Designing company Event registration system Photographers Postal company Printing company Publishing company Social media RSM alumni: Local chapter hosts EUR: CRM System/Alumni database Careers platform Corporate Communications Email system Erasmus Trust Fund IWILL Initiative Media Channel Mentoring platform |
| Retention | The data is kept indefinitely, on the basis of the 2019 University Archive Law and the former guidelines of the Exemption Decision of the Law on the Protection of Personal Data (in Dutch: Vrijstellingsbesluit WBP). Exceptions: Career-related data will be deleted 5 years after it has been updated on the basis of engagement with RSM. Once updated, the retention period of 5 years re-applies. Imagery is stored for the duration for which consent was obtained. An alumnus may always opt-out of getting contacted by RSM, or may alter his/her preferences. |