| Goal | Providing interested parties with information on RSM’s programmes. |
| Personal Data | First name and last name Personal email address Country of residence Email clicking behaviour Optional: Phone number Link to LinkedIn or Xing profile |
| Source of Data | From the party itself, by supplying the information through getting in contact with a RSM employee, by filling a RSM form, or visiting a specific website or event. |
| Legal Ground | Consent: Whenever the party itself gets in contact, fills in a RSM form, or opts-in at a third-party website or event to share the data with RSM. |
| 3rd Parties | CRM system Email tracking system Event organisers Social Media EUR: Email system |
| Retention | The data is kept for 5 years. An interested party may always opt-out of getting contacted by RSM, or may alter his/her preferences. |